How well is your brand performing in its commitment to diversity? Wouldn’t you like to know? Well, say hello to the Brand Inclusivity Performance Index. Find out how your brand stacks up against competitors plus discover how your brand can have strong, meaningful connections among today’s diverse consumers.
how does your brand compare?
BIPI SCORE > 140
Nestle, African Pride, Fashion Fair
BIPI SCORE 121-140
Tropicana, Hollister, Grupo Bimbo
BIPI SCORE 100-120
Betty Crocker, Forever 21, Target
BIPI SCORE 80-99
JCPenney, Starbucks, Wells Fargo
BIPI SCORE 60-79
Kraft Heinz, RaceTrac, Schlotzsky’s
Room for Improvement
BIPI SCORE <60
Winston, Amica, Vrbo