Backed by a strategic alliance
with Viant®, leveraging Adelphic®
software and access to the
proprietary Viant Household ID,
we are prepared to navigate the
“cookie-less” future of a new,
open web, reaching any segment
our clients need, and for those
clients wishing to invest in
media that targets diverse audiences,
we have proprietary tools and
decades of experience to help
maximize your investments.


YouNite Media was founded by Pedro Lerma, CEO of LERMA/, and Rodrigo Vallejo, CEO of RO2 Media. Over the past decade of working with, and targeting, minority audiences, they’ve seen a shift in the way companies buy their advertising, with more and more emphasis on working with minority-owned entities, so the two partnered up and created YouNite Media to help brands and corporations meet these promises.