WHAT WE ARE
We are a minority-owned
media company built to
provide brands access to
a best-in-class DSP.
We are a minority-owned
media company built to
provide brands access to
a best-in-class DSP.
409 N Houston Street
Suite 700
Dallas, TX 75202
(214) 891-4100
BIPI scoring is refreshed annually based on the release of updated data inputs.
The brands available in our BIPI scoring tool have been initially based on those available through syndicated U.S. data sources, including MRI and Simmons. Both available primary parent brands and their associated sub-brands have been included in the assessment.
MRI/Simmons data was used to analyze and determine the estimated multicultural composition of an available brand’s current consumer base, which included an assessment of White non-Hispanics, Black/African non-Hispanics, Other non-Hispanics, and Hispanics.
Seven additional data inputs for applicable brands were also included in the analysis, which were focused on at least one of the 6 primary considerations listed above. Data sources include:
We welcome your questions, suggestions, and even contributions. Please address any inquiries to srubio@inclusivista.com.